When your product has been bought, used and reviewed, you can begin to gain insight into how your product accomplished solving the originally stated problem. Feedback about the user experience is extremely important to consider when developing the next version of your product. It will tell you what needs to be adjusted, why the adjustments are necessary and how an updated version will better serve the needs of the end-user. Listening to your users will ensure that future iterations of your product will fare well against the competition going forward.
This phase requires considering all the feedback you gathered from the prototype testing to begin building the ‘final’ product (there will be instances of going back to reiterate as the process moves along). When your finished product is ready to be released to the public, it’s time to prepare for the next step, which is product analysis.